- 1). Build a professional portfolio. Before you can convince potential clients that you are capable of producing quality work, you'll need a professional portfolio and a great reel. Offer to shoot friends' and family's weddings for free or to work as an assistant for established wedding videographers in order to collect quality footage. Organize this footage into a professional portfolio and reel.
- 2). Build a website. Buy a web domain and host a website displaying your portfolio and resume. If you are familiar with web programming, you can build the site yourself. If not, use a service such as SquareSpace.com or Wix.com to design the site. Make sure to include your reel and contact information on the site.
- 3). Get business cards and use them to build relationships with other people in the industry. Make an effort to network with wedding photographers, bands and other videographers and give them your business card in order to expand your chances of finding work. Consider getting a booth at a wedding expo if you have the money or connections.
- 4). Make posters and place them in bridal shops. Design and print small, professional posters advertising your work and ask bridal shops to display them inside. Make sure to include links to your website and, if possible, leave business cards for potential clients to take with them.
- 5). Use social networks to advertise your work. Place your reel on websites including Vimeo.com and YouTube.com. Create a Facebook page and Twitter account for your business and update regularly with clips of your work, photographs, tips and anything else that can increase your authority and outreach. Encourage clients to leave positive comments on your Facebook page.
- 6). Advertise on Craigslist.org. During wedding season, create short ads on Craigslist.org that include your rates, experience and phone number with links to your website. Make sure to attach a still image from your work to the ad.
- 7). Take out advertising space in the local paper or phone book. If you have the money, consider advertising your business in the local newspaper or phone book. Make sure to include links to your website and a phone number where you can be reached.
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