With all the fuss about search engine optimization (SEO), it's easy to overlook another growing trend: SMO, also known as social media optimization.
  Whereas search engine optimization is focused on improving a website's page rank in the top search engine's results page for specific keywords, an SMO campaign is designed to improve a website's clout in social networking sites such as Facebook, Digg, LinkedIn, MySpace, Twitter, and other popular Web 2.
0 social media sites.
  SMO Basics Appealing to the Audience The premise of social-media optimization is simple: get more attention and leverage through social-media sites.
  Social-media enables website content to "go viral" and exposes ever-growing audiences to the information.
  When someone "likes" an article, the piece is shared with that person's followers or friends.
The more people who vote for or "like" an article, the wider an audience that will see the content.
Titles Whereas search engine optimization depends on incorporating keywords into the title, SMO is more about getting a reader's attention.
  Titles need to hook readers in and make them want to click and learn more.
  Keywords can be included, but are not as significant on social-media sites.
Tags SMO is driven by tagging, or the keywords you use to describe the content being shared.
Due to the enormous volume of content being distributed on social media site, it's easy for an article to get lost in the shuffle.
Giving your work "tags" that describe its category is the best way to enable social media users to find your content.