Twitter is now used by many online marketers and is one of the most popular social networks. It's being used by many marketers to grow and expand their online businesses. You can use some of the proven strategies discussed below to help you use Twitter for your own marketing purposes.

Believe it or not, but helping people out and answering questions will automatically make people loyal to you.

While most people are spamming their followers with promotional links, you will be adding value. But you have to remember that the Twitter community is made up of real people who are looking out to create a relationship with others. Focus on communication and your followers will stay with you for the long haul. It is important to know that hard selling doesn't work on Twitter. If you make recommendations it better be something good. People will resent you once you come off as a salesman. Twitter has been bombarded by spammers so the followers really crack down on them. They don't want unwanted tweets coming their way. Trust me, if you take the time to help someone solve a problem then they will want to hear more from you in the future. You can also make money in the process of helping people by sending them to a product that you promote that can give them a better answer to their questions. You will outperform those who take a direct approach every time. Don't go into Twitter spamming, instead, look at it as a place where you can build an ongoing relationship with thousands of prospective customers. If you want good results then play by the rules. There are lots of different means by which Twitter can become part of your business. A great way to use Twitter is to use it for customer support. This is a simple way to deal with customers without having to worry about talking to them on the telephone. The reason for this is many problems are small and require little attention, so Twitter can be used to address these problems and a viable solution can be given to the customer. Then, if the customer needs more help, you can always use the phone. At first, however, using Twitter will save time and you'll usually be able to work the problem out. You will be solidifying your relationship with customers and they'll be more likely to see you as trustworthy. Your customers want to feel valued and special and that's just how they'll feel if you can answer them quickly using something like Twitter.

Make sure you pay special attention to your follower ratio, which is another Twitter tip. As with most things, it's about quality, not the quantity. Many people boast about having thousands of followers but if many of these followers are dormant and aren't active, there isn't much use of it. This is why it's important to focus on followers as well as who you choose to follow. The entire concept of marketing with Twitter is to grow your business by forming relationships with people. If you can make those relationships as strong as possible, you will be successful at using Twitter for your business. You will soon see that following the right people and getting the right people to follow you is quite easy. All it takes is talking to people and understanding them. Being aware is necessary here. Stop thinking about using Twitter to make some money and just do it. If you want results, then Twitter and the right strategy is the perfect combination.