Perception is everything.
When you increase the perceived value of your coaching program or products, it's easy to increase your prices.
The perceived value of your business offerings come largely by marketing.
Your ability to persuade others to see the high value of your offerings is done by persuasive marketing.
As you persuade others to do something very meaningful that improves their life by joining or continuing on as a current coaching program student, the perceived value of your coaching appears increased.
Using your power, you can position the performance of your coaching program techniques in the mind of your student or prospect to be superior to that of other coaching programs out there.
Discover 3 methods to increase your prices.
Here are 3 methods to increase your coaching program prices: 1.
Use your power and influence.
When your students perceive you have a lot of power and influence, whether real or imagined, the more likely they will be persuaded by you to do actions you desire for them to do.
For example, if you appear to be a "one-of-a-kind" executive coach, or an affluent person, people act more likely to help or serve you than they would if they perceived you to be a less important person.
So, if you're asking them to do homework assignments as a result of a coaching program lesson, they will be more likely to complete the homework than if you were just a coach perceived as untalented.
We see this happen all the time when it comes to celebrities in the movies or on TV.
A lot of people act unlike their rational selves when they get around celebrities.
Even some celebrities act a little flaky when they get around other celebrities that appear to be more powerful or influential then themselves.
2.
Market positioning.
When we talk about market positioning, we talk about the perceived value of your products, programs and services by others.
If your students and customers really like what you provide, they can be easily influenced by you and what you say and do.
So, do everything you can to be in a respectful market position and your students and customers will be more likely to do things you request them to do like stay with your programs even after raising your prices.
3.
Prospect mental positioning.
Remember, when you act genuine in your desire to see students achieve the desires of their business heart and mind, you actual shape and influence your student's perceptions about you.
You position yourself in their minds in a certain way.
Strive to be in a reputable mind position and your students will go to the ends of the earth for you as they work to achieve their business goals.
Do things that are unethical, inconsistent, unprofessional and just say goodbye to the business world.