Social Media Strategy - Setting Up Systems for Productivity

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Part of developing your social media strategy is to set up systems to make your life a whole lot easier. In this post, learn what systems you need to put in place to be more productive in your social media efforts.

Facebook Fan Pages - How To Create One

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Creating a Facebook fan page is nice and easy. This article will show you how to do it in a few simple steps.

Eeny, Meeny, Miney, Mo - Choosing Online Marketing Tools & Social Media Sites That Are Right For YOU

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Facebook, LinkedIn, MySpace, Twitter, Foursquare, YELP - the dizzying array of online networking sites grows almost daily. And then there are the online marketing tools like Constant Contact to add to the mix. Business owners have never had such a wide assortment of free and low cost marketing optio

Why You Should Be Careful on Social Networking Sites

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In the modern world, you can create a social life on the internet that would rival your offline one. You can meet business contacts, find jobs, and even find and marry the love of your life on dating sites across the web.

Small Business Marketing - Twitter - Tips to Make You a Twitter Expert

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If you haven't dipped your toe in the water with Twitter, you are missing the boat. Start now! It's the perfect tool for branding, displaying thought leadership, promotion, fund raising, and even lead generation.

Social Networking - Why Are You Doing it All Wrong?

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I belong to a few social networking sites. I imagine that most business people join these because they want to grow their businesses. If that is so, why are you doing it all wrong?

3 Ways to Monetize Your Social Network

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Have Your own social network or looking to start one? Here are 3 great tips to monetizing it!

What Can You Do With Google Wave?

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Google Wave is an online tool for real-time communication and collaboration. A wave can be both a conversation and a document where people can discuss and work together using richly formatted text, photos, videos, maps, and more. In short you can say that Google Wave is a real time communication pla

A Short Twitter Dictionary

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Twitterers have an entire language that is unique (and sometimes quite humorous). If you're going to make any sense out of all those tweets, you can keep a copy of this list handy.

David & Goliath and Social Media Marketing

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The epic tale of the ultimate upset is playing out online with countless small businesses leveraging the marketing power of social media.How are entrepreneurs doing this?Well, the challenge with social media lies in quantifying return on investment.

How to Approach Content Moderation in a Crisis

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If you have a social media presence, it is going to be directly in the line of fire should your brand hit a business crisis. Bad business days are the days when your content moderation strategy will be working hardest. Make sure that you have planned ahead.

Let Others Do Your Marketing For You - The Power of Viral Networking to Generate Leads

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Ok I know I have said this before and I am going to say it again. Networking is one of the most important keys to generate good PR and thus generating leads through referrals. I don't know how many times I have gone to a chamber event and told someone who I was and I got an immediate response o

Five Useful Social Networking Tools

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In preparation for a keynote speech that I am giving next month, I took some time to look at a variety of social media consolidation and notification services. You might find one or more of them useful for your purposes, even for those of you that still don't poke, tweet, or know what RSS reall

Why Socialization is Important For Small Businesses

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Many of our clients ask us: "Why do I need a Facebook Fan Page or a Twitter Account? I'm just a small business. How can these social medias help my business?

Don't Make the MySpace Mistake

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We almost take social media for granted these days. It can seem like a given that just about everybody has either a Facebook account, Twitter profile, a page on Pinterest, Google+, LinkedIn or all of the above. For dentists, these tools can do wonders to help their practices establish an online pres

Social Networking on the Wireless Internet Mainframe

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If you ever find yourself sitting in a classroom, specifically in a college or University, trying to battle fatigue and listen to the professor's spiel, take a quick break and look around at all of your peers. Chances are that almost all of them will have their laptops open, and more than likel

Social Media: What Is It, What Does It Do, and Why You Should Care

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Ever wanted to know more about social media, but were afraid or didn't know who to ask? This article will explain the basics of social media and how you can do it. This article also discusses social media in the context on civil lawsuits and what and how social media posts can be obtained and u

Why Marketers Need To Pay Attention To Google+

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Google+ has hit the scene with a splash. It has rapidly become the hottest topic in everyone's repertoire, but what exactly does it mean for marketers? Why should we care about Google+?

Make Money on Facebook - Is it Possible?

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Recently I read the book "Crush It" from Gary Vaynerchuck and I found it a very good book that shows how internet in general and the social networks in particular are changing the way we do business. For those of you who never hear about the author, Gary Vaynerchuck transformed his family

How Will Twitter's Upcoming Redesign Make It a More Powerful Tool for Small Businesses?

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Twitter is currently in the process of tweaking its site to give it a new look and feel. Screenshots have been released and so far, the updates are looking pretty good. Being the major player in the social networking space that it is, a huge move like this is likely to come with equally huge implica