An exciting sports event playing on a sleek HD television gives a patron the feeling they're not alone in a bar.
When someone is able to watch a great game or a fantastic pay-per-view event, the awkward feeling of entering an establishment alone melts away.
Women by themselves don't feel so self conscious when they can watch an HD TV set that is broadcasting an NFL Football, Major League Baseball, or even a soccer game above the bar.
With the right television subscription, you can create an inviting atmosphere and that is what gives an establishment longevity.
The "Speakeasy" private club is popular and has made a comeback once again.
They're the hard to find places where you need passwords and memberships to get in.
The management change their phone numbers when too many people learn them and they don't advertise their whereabouts.
Well, good for them...
the last time these type of establishments were popular was when the movie, "Swingers" was out in the mid 1990's, and that craze lasted a couple of years.
Then, all of the bars that were fashioned as speakeasies either went out of business, or suddenly scrambled to refashion themselves as open bars.
But it was too late.
The damage was done - they'd turned too many folks away.
The bars that were surviving, and making a profit were the places with the kind of atmosphere, where a patron felt comfortable going in alone, watching TV and having a few drinks.
What's the secret to longevity? It's simple, mount a big, flat screen TV behind the bar and subscribe to a service that offers unique, differentiated programming like Direct TV.
That's all it takes to create a bar where people want to hang out because they feel comfortable enough to do so.
Cable won't give you enough sports channels, or access to enough pay-per-view events.
You'll be able to make a profit with special boxing matches and Super Bowl parties.
With the right television provider, you can guarantee programming that won't be seen anywhere else.
Don't take a chance with your livelihood, keep your patrons happy and bring them back with a high-quality commercial television service such as Direct TV.