Anyone can write an article for a blog, but not if the article is poorly written then it is unlikely to please the reader and you will have lost a valuable visitor.
The secret of great blogging and successful blogging sites is to produce large amounts of quality, unique content.
Here are five great tips for writing quality content that will drive visitors to your site and keep members coming back.
Make the Title punchy Any good journalist will tell you that the first step to engaging with a reader is to prepare a title that will draw the reader in.
Having a title that is dull, unimaginative and misleading will risk losing the reader.
Make sure your title is eye-catching but properly summarises the content.
If your article is about gardening this should be clear from the title.
Your title needs to always be descriptive and concise.
Content must be accurate The blogging faux pas is to create content that is factually incorrect or misleading.
If you are recommending or reviewing a product then at least go to the trouble to try out the product or service yourself so you can validate your blog conclusions and recommendations.
Spelling and Grammar There is nothing worse for a reader if they are unable to read your article fluently because of spelling mistake and poor grammar.
Proof read your work before publishing, if you are really struggling with your English then ask a friend or family member to proof read it for you.
If you are looking to become a professional blogger then consider outsourcing this component.
Write regularly One of the primary techniques for driving traffic to your site is to create and publish quality content.
You should look to dedicate some hours each week to preparing content that complements your site and contains valuable information that will keep your readership coming back again and again.
By building up a collection of followers that enjoy reading your articles will result in an increase in visitor numbers and sales.
Be unique You may be tempted to regurgitate content from other blogs or from articles from the article submission sites.
Be warned that not only could this be an infringement of copyright, but also you are potentially creating Search Engine Optimisation (SEO) suicide.
Search engines will index webpages and rank original content much higher that it perceives as duplicate content.
Although it takes longer to create your own original content you are more likely to get success both in driving readers to your site and creating SEO gold.