India is one of the largest markets for two-wheelers internationally and this is an industry that rakes in around Rs 100,000 million each year. There are a few brands that vie for top spot here and the market is split into 3 kinds of vehicles - motorcycles, scooters and mopeds.

A number of international collaborations for engineering, technology and engines have seen the Indian market grow substantially over the years. Most of these tie-ups have been with Japanese companies. With time, the Indian market has grown into creating versions of its own - such as the Step Thrus and the popular scooterettes. These innovations are a result of merging together a few types of motorcycle segments. There are several international companies that have their subsidiaries in the country right now.

Of the three types of two-wheelers, it is the motorcycles in India segment that has seen the most growth over the past five years. One of the main reasons for this is the durability of the vehicles and their ability to stand strong even on defective roads. It is seen that most of the rural parts of India don't have good roads and the appreciation for good shock absorbers and sturdy two-wheelers could not have been stronger than here. The scooter too is much appreciated for its ability to be a hardy vehicle.

There are a few major players in the industry, each with their specific kind of vehicle being in the market. All bikes in India and their manufacturing brands have been classified into economy, executive as well as premium segments

Whether you are looking at the best scooter or a premium bike, there are a few primary factors that influence the sale of two wheelers.

With a larger number of financial institutions coming forward to help finance two-wheelers, there are more people opting to take up this mode of transportation.

With the economy fluctuating, several employees have seen an increase in their salaries and this has led to an increase in the number of vehicles being in demand.

The constant fluctuation in petrol prices makes two-wheelers a slightly more viable option in terms of management.
Considering there has been a constant delay in the implementation of major mass transportation facilities, the demand for two-wheelers remains steady.

Besides this, the improvement in the technological aspects of the motorcycle manufacturing and design has led to enthusiasts constantly keeping up with the new offerings. With every new advancement in bike technology, the number of takers is on the increase as are the number of units that are being manufactured. The industry is getting increasingly organized with its market survey and its ability to touch the pulse of the consumer and provide him with exactly what he is looking for.

Find details on Mahindra motorcycles, their authorized dealers and its different variants through Mahindra Two wheeler website.