Sometimes, I get emails in my inbox asking me, "why should I buy a guide online when I can walk into a bookstore and buy a book for a much cheaper price?" That's a valid question.
After all, many people are burned by crappy guides and ebooks that are sold for exorbitant prices.
The guides do not contain information that is of higher quality than traditional physical books.
And prices can be as high as $47, $97 or even $127.
Books rarely cost above $40.
So anything more than $40 would be considered costly.
My reply to the above question would be this.
First of all, always base your buying decisions on value.
Assessing value means the same thing as assessing results.
In other words, does the guide deliver results that it promises? A good guide can provide you with great information that will help you achieve results that a physical book cannot achieve.
Second, since you get digital downloads very quickly, you get information INSTANTLY.
No physical medium can beat the speed of information transfer on the Internet.
That means the digital format is ideal for time sensitive information - like making money with article marketing.
Third, due to the digital nature of the products, you may also get content in other formats such as videos or MP3 files.
For a physical book to include such content, they will have to throw in a CD or a DVD.
That will surely bump up the retail price for the product.
And finally, you don't have to pay a single cent for shipping.