A couple of years back, I didn't really believe in the power of article marketing.
I was convinced that it's pretty impossible for free internet marketing tools to be very effective until I give this one a try.
Now, as you might already know, I am one of the firm believers of article marketing.
I recommend it to friends and clients who are looking for inexpensive but efficient way in popularizing their website and in attracting more traffic.
You too can use this amazing internet marketing tool.
To maximize its benefits, make sure that you follow these tips:

1. Offer information.
   Let's talk about the most important tip first and that is to offer your readers nothing but enormous useful information.
   Always remind yourself that the main reason why people are spending their precious time reading articles online is because they would like to be informed, empowered, or educated.
   So, make sure that your articles are worth their time.
   Instead of offering these people with sales pitches and nonsense information, offer them the answers to their questions and share a slice of your expertise to help them solve their problems.
   
2. Keep it short and simple.
   I've been writing articles for years and one of the things that I've learned is that online users hate those articles that are very long and those that are very complicated.
   So keep yours short, sweet, and simple.
   Write tight.
   Get straight to the point.
   Trim unnecessary fat.
   Then, make use of simple terms that even a 10th grader would understand.
   This is to make sure that you will not leave your readers confused.
   
3. Tell your readers what's in it for them.
   Your target audience will most likely to open and read your articles if they know the exact benefits and information that they're going to get.
   So, tell them what you can offer through your titles using as few words as possible.
   
4. Write more articles.
   If you really want to succeed in this field, you must not get content with the number of your articles.
   Writing more articles will help you succeed in this endeavor.
   Just make sure that you do not sacrifice their quality in the process.
   If you think that there's no way to increase the number of articles that you produce everyday, consider outsourcing your articles to trusted freelance article writers.
   
5. Distribute your articles.
   Take advantage of all the reputable article directories in the online arena today to give your articles enough exposure.
   I would recommend EzineArticles, Web-Source, Buzzle, ArticleDirectory, and GoArticles.
   These sites can review and publish your articles in just 5-7 business days.
   Aside from these directories, you can also use your articles on your blog, newsletters, and ebooks.
   In addition, you can syndicate your articles via RSS feeds so you can easily reach out to as many people as possible.