If you are a home business owner who is struggling with your business then I invite you to read a book by Mike Dillard, Magnetic Sponsoring. This sixty-one page book is packed with valuable, light bulb goes on information on advertising, to whom and how.

Attraction Marketing is turning the network marketing industry upside down. How so you ask? Well let me start by telling you the one simple strategy I got out of this book. Attract people first to you, THEN introduce your network marketing company. It does not sound ground breaking, but it will change your business.

This method is just the opposite of what every network marketing company preaches. Your sponsor will tell you to make a list of everyone you know, and proceed to sell them on this wonderful product. Nope...not a good plan if you are trying to sell a business opportunity [http://www.FloydsGRNBiz.com].

With magnet sponsoring you start with you not your product. As a marketer, you first offer valuable content to your ideal prospect. These are people who are attracted to you, who resonate with you or your message. These are the type of people who will join you in your marketing world and eventually become your partner in business.

Social Marketing Platform...

Since by definition this is attraction marketing some of the best platforms to use for attraction marketing are WEB 2.0 based. Using video, social marketing sites like Squidoo, and Facebook and the use of articles are ideal for attracting interested prospects. If you are a blogger this is a great way to implement attraction marketing. By nature blogs attract people who are interested in you and what you have to offer.

Again People Join You Not Your Opportunity!

As an online marketer you are looking for other online marketers to help build your business and help your downline prosper. Many new network marketing business owners simply do not know how to market. They are looking for leaders and systems to help them become successful. When you follow attraction marketing principals you attract people who want to work at making the group grow not tire kickers....

This concept of helping others really is not new. The entire network marketing industry is built on helping others. This strategy however is more targeted which achieves more desirable results.
If you build your value in the market place; then offer that to a targeted market, will have an endless list of prospects wanting to join you in your business opportunity.

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