Kerala Clubbing 'Wellness' with monsoon
The Tourism sector in India has seen an upsurge in recent times with inbound tourism targeted at ten million this year, as opposed to five million in 2008. This has resulted in the hospitality sector also witnessing a sharp increase in investment and subsequent rise in room inventory.
IN Kerala, tourism has caught on with focused efforts being made to promote its as a monsoon destination. With Ayurveda, the ancient Indian system of medicine, the rejuvenation therapy in Ayurveda, gaining its global reputation, Kerala is on its way to becoming a top of the line destination.
Located on the southwestern tip of India, Kerala enjoys unique geographical features that have made it one of the most sought after tourist destinations. An equable climate, owing to its two monsoon seasons, serene beaches, tranquil stretches of backwaters; lush hill stations and exotic wildlife are the major attractions of this land. And everything regenerates during monsoons.
It is not just nature; monsoon is also the perfect time for rejuvenation of the human body. Ayrvedic treatments, during this time is the most effective, since it opens up the body pores and the body becomes receptive to the therapies.
Ayurveda is the Vedic system of health care that developed in India over 5,000 years ago. This ancient science is health specific not disease specific and takes into account the patients entire personality - body, mind and spirit. Ayurveda is based on the ancient wisdom of good living, and uses herbs and oils to heal and rejuvenate, and thus restores balance and good health.
Kerala's equable climate, natural abundance of forests (with a wealth of herbs and medicinal plants), and the cool monsoon season (June - November) are best for Ayurveda's curative and restorative packages. In fact, today, Kerala is the only state in India which practices this ancient system of medicine with absolute dedication. This new system of medicine is focused on holistic treatment and stressed on the prevention of body ailments in addition to curing them. And it contributes to approximately six percent of the revenue of our hotel.
Much of Kerala's exotic appeal in the monsoons is also from the long chain of mind-clad hill station. The hill stations of Kerala are the perfect choice if you want to gateway from the city noises, deadlines, stress, tension and crowd. Decorated with meandering roads, splendid springs and waterfalls, these hill stations are different from other popular hil station in India. Munnar hills, which are the most famous, Ramakalmadeu, Pullumedu and Vagamon are to name a few.
The hill stations of Kerala are dense in vegetation and provide natural habitat to exotic wildlife. These beautiful hill stations are also the source of famous spices such as pepper, cardamom, cinnamon.
There is also a lot of growing interest among international guests in the traditions, culture and colorful festivals of Kerala. The monsoon hosts the biggest of them all - Onam, the harvest festival, and Vallamkali, the festival of boat racing.
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