- If your business sells a product, prepare take-home bags, similar to the "swag bags" that are given to celebrities at awards shows. For instance, if you are opening an electronics store, offer your visitors small electronic items that could make their lives easier for free, such as ear buds or cord organizers. Include a magnet that contains your store information, a business card listing your store address and phone number, and a catalog or flier that lists all of your upcoming and current specials.
Also, insert coupons into the take-home bags to further encourage the visitor to come back to the store at a later date. Also, give these "swag bags" to any local media representatives who attend your grand opening. - In addition to offering free stuff in take-home bags, give the visitors free products and services at the grand opening event. Set the offering up as a contest. Ask all visitors to write in their names, phone numbers, and email addresses on a card (or drop a business card) to enter and then give the winner a free session or product. This will give you a chance to demonstrate and display your best products (while making them seem coveted) and gather information about your customers to add them to an email newsletter or local mailing list.
- Pick a music list to play in the background during your grand opening event that goes with the vibe of your store. For instance, if you sell ethnic art, play music that reflects that culture. Choose music that your target customers will enjoy---it could make them feel more relaxed, at home and comfortable with your store.
- You'll definitely want to do a demo of your products or services at the event, but take it a step further and hire an entertainer to do the demonstration for you. Hire a boisterous and exciting personality or a local celebrity to push your products and emcee your event.
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