- 1). Decide what you want your sign to convey. Is your sign in defense of a particular cause or is it meant to be an assault against a different cause? This will impact the type of slogan you will want to adopt later and the colors you will want to choose to decorate your sign with. For example, the colors red and black are often associated with evil and trouble while blue is associated with hope. (See Reference 1.) Thus, you would not want to associate red or black with your favored cause.
- 2). Design the logo and choose a slogan or message before actually creating the sign. Politics is often a battle of symbol primacy. For example, Barack Obama's presidential campaign color scheme, logo and slogan had enormous impact, so much so that Prime Minister of Israel Benjamin Netanyahu essentially adopted Obama's entire scheme. (See Reference 2.)
- 3). Purchase the needed materials and print out or cut out images of your favored cause that are suitable for your intended sign. It is essential that your sign contains something compelling that justifies someone else's attention. A sloppy sign with a weak logo or slogan will be easily forgotten; however, a carefully crafted sign with an unforgettable image might end up in a popular photograph of a political rally you attended.
- 4). Be sure to proofread your sign. Otherwise your sign might end up in the news due to unintended consequences. (See Reference 3.)
- 5). Get creative, inspired and, most of all, think big, which means coordinate your sign with others when possible. One well-done plastic political sign is great, but two well-done political signs that convey an even larger message are better.
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