American Idol top 24 contestants took the stage.
It was the much anticipated top 12 male finalists which is followed by the even sexier top 12 female performers.
What does thathave to do with a business owners' business in a word everything.
American Idol is not just for teenagers.
Sure it is the teenagers for the most part who have the patience to text message to make suretheir favorite idols stay in the competition.
But what can business owners learn from American Idol? It is brilliant marketing.
The season begins with the modern day version of TV bloopers with the viewers laughing even mocking the contestants who do anything to get on TV while Simon insults them sometimes in a very humorous way.
Yet Simon evokes aneven deeper emotion whenwe begin to grow attached to our so-called favorites who go on to Hollywood.
With the famous, "Welcome to Hollywood" phrase.
We now become deeper invested in the outcome of these contestants.
With each level ofthe competition, the human stories develop around each contestant as we are drawn in deeper to their personal lives which include their failures and triumphs.
The next step is the narrowing down from the thousands of contestants to the top 24.
What is this similar to a highly successful product launch.
The 5 Secrets any Business Owner must model in their business to be enormously successful.
Secret 1-Branding: The contestants start to brand themselves right from thebeginning auditions.
Secret 2-Stories:Stories are constructed to draw the viewer in of why they are applying forAmerican Idol.
Secret 3-Unique: In order to be successful the contestant must develop unique qualities and make themselvesmemorable? Secret 4-Risk: The contestant must be willing to take risks and show their weaknesses to win us over.
Secret 5- Failure:The contestant must be willing to fail by stepping out of their comfort zones.
Does yourbusiness have these 5 secrets in its marketing tool box.