Are you interested to understand why some copywriters have such a hard time with conversions? It's impossible to cover all the reasons, but there is one very general and quite large reason which is simply failing to avoid certain kinds of mistakes which is what we're here to talk about.

This one can seem that it applies universally to all writing, but even in copywriting you want to watch your p's and q's when it comes to good grammar. Everytime you write copy it should be written in easy to understand language that is clearly expressed, plus the product/service benefits should always be included at some point. Your product might be right for the prospect, but if you fail to impress him/her just because of this simple mistake, you'll see your sales getting affected. Your copy doesn't have to be 100% perfect in all aspects because people understand mistakes are made, but there's a real risk of being viewed in a negative light if there are too many mistakes of any kind. Yes, you do need to pay attention to the little details in your copy because they can very quickly add-up to something major. Never come across like you're talking "down" to your readers, and one way you can easily make that mistake is by using big words with many syllables. Yes, you can hurt your sales and conversions with bad grammar, punctuation, and spelling mistakes.

If you've ever wondered what is the most important part of a sales letter, well - you'll read a lot that the offer is the most important aspect. All words have their appropriate place in copy, and part of your task is to choose the best fitting word, or expressions, for the particular situation. Naturally two things your copy needs to accomplish is to present strong benefits as well as a compelling offer. You need to highlight the best benefits along with what makes your product different from the rest.

However, you'll have to balance your copy in such a way that you create an interest in your prospect and also not give away too much revealing information. But how do you really make your offer irresistible? The normal strategy involves offering really good and excellent bonuses for ordering today. Your bonuses will have the greatest impact if they can somehow complement your main product in the offer.

What could be worse than having a copy that is ridden with spelling mistakes and grammatical errors? It's just that things like this do not look good, they reflect poorly on you and people will judge you by it. But all this is easy to prevent because all you have to do is proof-read your copy and make the necessary corrections. If your prospects get a feel that you haven't taken your sales copy seriously, then they'll obviously feel that your product isn't that worth it. So it always makes sense to go through your sales copy at least twice to make sure it's error free.

It's easy to easily eliminate conversion killing mistakes simply by increasing your awareness of them. Another way to help is by proof-reading, editing, and revising as needed - so get in the habit of doing it.