Is your copywriting getting the type of results you want it to get? How do you know? Testing and tracking your copywriting is essential for achieving success in your marketing endeavours and you will need to have a strategy for testing that enables you to determine exactly what is and what is not working.
Split Testing Your Copywriting One of the first methods you can use to test your copywriting is to split test.
This means creating two ads, sales pages, or sales letters that are virtually identical in every respect except for one that you are testing.
You can then determine which got better results and you will know that this can only be due to one factor.
By having too many differences between your different copies you will not be able to determine which the deciding factor was, so stick to one difference.
Where are Your Results coming from? Another thing you will want to know is where your results are coming from.
Online this can usually be done using either tracking software or tracking codes and assigning a different code to each piece of marketing material.
Offline you can ask people to tell you where they found out about you, to call different numbers on different pieces of marketing material, or to quote a code when they call that helps you determine where they saw you.
Conversion Tracking You don't only want to know where people came from when you test your copywriting but also how many of those people are turning into sales.
A marketing piece that attracts plenty of visitors but no sales is actually not achieving what you want it to achieve and so needs to be changed or discarded.
Testing your copywriting is essential for getting the results you want and working on improving your copy to get better results.
This can be done by determining where your visitors come from, how many turn into sales, as well as the effects of different advertising copies.