Because eBooks provide valuable how-to information to your visitors, they are effective in building your list of prospects.
As marketing tool eBooks work silently in the background while allowing you to build your target customer lists and to get responses for your customers on time.
The first step toward getting the right responses from those interested in your business is to understand how a basic eBook, long or short, can help boost your sales and business.
The following five suggestions can go a long way to help you acquire the right customers.
Submit Articles to Articles Directories - A good and very popular one is EzineArticles.
You can find others by doing a search on Google, Yahoo or MSN.
This method ensures that you can give abundant information to the public about what is available on your site.
This will drive plenty customers to your site by giving customers a database to link to.
Your articles provide basic information through links to your eBooks as well as increasing the number of potential buyers on your list.
Posit Yourself as an Expert - Knowledge is "hot cake" on the internet.
Endeavour to prove to your visitors that you are an expert in your subject matter, then the validity of your business will grow fast.
One way to do so is to write on very specific niches particularly those you are very conversant with.
In so doing you will see more responses from your prospects.
Reports About Your eBook - Litter the Internet with short write-up that compliment your eBooks.
Articles that are 250 - 500 words are okay as far as they are simple and specific.
This makes the customers know about your eBooks, business and your expertise.
It also gives direct market-friendly information about your business.
Entice Surfers to Click Your Links.
Building an eBook with links alone does not solve your marketing problem.
Go ahead and set more traps! Do a preview of your book and your business generally.
This should provide general information only.
When their appetite is wetted, serious customers will go ahead to follow the link to your blog or website to discover what it takes to download the eBook to get more specific information.
The review should be given in "piece meal" possibly on a daily basis.
Use the Resource Box to Acquire More Customers.
You must ensure that you provide links back to your site or blog at the end of your articles on the articles submission directories.
This generally contains basic information about who you are and what you do.
It therefore provides interested customers a way to get back to you after getting the general information on your blog/site.
Generally speaking, as you set out, follow these steps on a daily basis.
This will bring more traffic to your site.
As the traffic grows add more options like Autoresponder.
With time you can turn traffic into customers selling your eBooks and other available products to your list.
To start with, free eBooks are available all over the Internet.
Some of them are copyright-free and can be used as a gift.
You should use the free eBooks to buy time for yourself while writing your own.
Also, Ghostwriters are always ready to help out on a fee those who are not comfortable writing an eBook on their own.