Getting a reasonable click through rate can be just about the hardest thing to do in marketing.
If you're using article marketing as your primary source of traffic, then more than with anyone else, you need to make sure that you're getting the most from every single article that you publish, otherwise you're wasting a lot of your time.
What I'd like to talk to you about today is something that I feel that many article writers overlook...
It's probably the most important part of your article, and without it no one will even look at your article.
Can you guess what it is? If you guess the title, then you're right! Think about it...
Let's say that you take the time to learn how to be a PERFECT copy writer.
Let's say that you're article will get a 100% click through rate...
Does that mean anything at all if you don't have a title that people are going to want to click on? No.
Not even a little bit.
So, how can you write a good powerful title that people will want to click on? I'd like to talk to you about a few things you could try to make people click on your articles.
#1 - Use a call to action in your title.
This is actually easier than you might think, and it doesn't require much know-how either.
Basically just use an action word such as "Learn" or "Discover" or "Find out".
Words like that are telling people who look at your title exactly what they should do, and believe it or not, people like being told what to do.
#2 - Use powerful language.
If you use language that's going to grab people's attention, then it's much more likely that they'll click on your articles.
For example, which is more compelling: "Learn How to Sew" or "Learn the Hands Down Fastest Sewing Techniques Ever - 3 Easy Tips!"? Probably the second one, right? Right.
#3 - The last technique that I have for you is to use your keyword at the beginning of your title.
This sort of lets people know what you're writing about, which is good because if people click on your article and they know exactly what it's about, then there's a much better chance that they'll be interested in whatever it is that you have to offer them.
Well, there you have it, three easy tips to write compelling and powerful titles!