It seems like everyone is setting up and running blogs lately.
You can find them all over the Web on any subject, or passion, you can dream up.
The purpose for most of them is to make money, of course.
While blogs are fairly easy to create and can be published online in a matter of hours, you still have to have a firm idea of your focus, or passion, for your blog if you want to generate income from it.
There's one major technique for you to consider when you are setting up your blog and creating the basis for your content.
You have to decide the niche your blog will be centered around.
This single selection is the most important choice you will make for your success.
If you pick a niche you don't have a real passion for, your readers will detect your actual lack of interest and unsubscribe or never return.
That means your list of potential buyers for your products will evaporate.
There's plenty of popular niche topics for your blog's focus that range from how to make money online to health, pets, gardening, recipes and babies, to name very few.
A simple Google search for the Top 10 Niches, or the Top 100, will give you plenty to think about.
The topic that generates a lot of interest is how to make money online, usually by using Internet Marketing techniques.
It seems like almost everyone in the entire world is interested in that subject, so a ready-made audience is waiting for your input.
You can focus your posts on any facet of Internet Marketing and making money online and find a host of interested readers.
Some good topics to choose between are writing ebooks, creating squeeze pages, how to make sales letters that attract attention, Google's secrets, the value of membership sites, social networking and viral marketing with PLR articles.
The list is practically endless and you need to pick a focus that you can write about in a passionate manner.
If you are not excited by your posts and the products you are offering your readers, no one else will be either.
Select carefully.
Once you have your blog designed and published online, you can create interest and loyalty with valuable giveaway bonuses and surveys or contests.
Everyone likes to get free gifts and your subscribers are no different.
Create or buy information products or useful software and offer the bonus to your subscribers periodically as a "Thank You" for belonging to your blog.
Run a survey or simply ask your members what information they would like to read on your blog.
Their answers will become eBook topics for your future product list.
Contests are always fun.
Make it have something to do with your passionate focus and have a good prize for the winner, like a special product of yours for free that hasn't been released for sale yet.
Once your blog is up and reflecting your passion and interest in the topic, the rest is treating your subscribers like valuable members of your virtual community.