The smartphone revolution has completely changed the ways we used to access the web. Gone are those days when you needed a bulky computer to access a website. Most of the latest smartphones are capable to search internet flawlessly. The smartphones are becoming a solution for the busy workaholics who want to stay online even on the move. You can practically do anything using mobile phones such as, download, upload, chat, access emails, images, videos and audios.
The evolution of new generation of smartphones is posing a challenge to the web designers and developers. They have to rethink the web design norms and develop mobile websites that can fit the small screen space and still offer great usability. The design and back-end development has to find uniformity with mobile features and functions because not just different mobiles have different screen size but they also run on different operating system. Mobile website design must support Blackberry, Android, iOS, Symbian and other such OS for a universal accessibility.

Here is a list of three essential aspects required for mobile web design.

Clutter free layout- The mobile website is like a dwarf version of the full fledged website. You have to pack all the features of the full version website and make it user friendly. The size and quality of media tools like images, video, audio, and content, including navigation options must be compact to accommodate the small screen size and limitations of smartphones. You should synchronize the website so that everything becomes visible to the user. If the fonts and menu become too tiny it will reduce readability and accessibility.
Keep it organized- When your web design is PC oriented you got a lot of place to exploit and pack several features. But the problem with mobile web design is that it must be very compact. From the early stage of designing you have to keep the whole process very organized. The modifications need to be done in such a way that it reflects the brand identity.
Lightweight design- Mobile phones don€¬€t have the powerful processors that PCs have so they can not render heavy web pages properly. Mobile websites should be very lightweight. Otherwise the phones will take longer time to load pages and even may get hanged completely.
The main difference between a full fledged website design and mobile web design is that you have to adjust and sacrifice some features to fit the site in phones. Mobile phones can€¬€t support heavy sites due to lack of processing power and graphics card. The good news is, you don€¬€t need to lose important brand identities such as logo, product page or contact form in mobile web design. Intelligent design and minor adjustment is the secret of successful mobile website design.