Social media has become a very significant part of our personal and professional lives, with the arrival of the social sites like Facebook and Twitter. It is the most powerful tool of business marketing as well. Facebook and Twitter have more than 900 million and 555 million daily users" count proving their global success and efficiency.

According to the Constant Contact"s 2011 Small Business Attitudes & Outlook Survey, nearly 73 percent of small businesses and organizations have started availing marketing advantages of social community and rest of 62 percent (approx.) of organizations those are not using their services will aggressively adopt them. Now, with the increasing popularity of social media (SM)and communication this figure will definitely get very high.

This marketing channel is very interactive, wide and effective. It improves the customer interactivity and retains the existing and potential clients to the businesses. It is useful for businesses in various ways such as
"It improves the market creditability and good will of the businesses. It facilitates communication in between the organizations and their customers. It has a positive impact on the brand value and market credibility of the company.
"This marketing channel helps businesses to reach out their target lead or young generation which is a very important element of the company"s success and the basis of SM marketing.
"Custom engagement is one of the most crucial aspects of a business that helps to retain the existing customers and increases brand credibility. SM channel or marketing simplifies customer engagement with great flexibility.
"It is the foremost means of generating a highly potential online traffic to the business websites. So, it is the best channel to attract the most relevant and quality traffic that a business required.
"SM marketing can improve business returns over investment or ROI and conversion rate from the desirable ROI.
"By offering an easy access to customer"s feedback SM marketing helps businesses to improve their products and services.
"It is the most cost effective ways to introduce or launch any new product or service for business. The extensive approach of the SM conveys new products or services quickly and effectively to appeal the targeted customers.

The strong SM strategies and social profiles are the major components of the social media marketing. The business requirements vary with their offered services, business goals and targeted customers. Some of the major benefits of social media marketing are as follow
"Customer engagement
"Direct customer communications
"Speed of feedback/ outcomes
"Leaning customer preferences
"Cost effective
"Improve brand value
"Market research
"Market credibility
"Extensive business approach
"Great lead generation source
"Customer services