If you're just getting started in online business and don't have much money to spare, you'll want to discover the secrets behind organic SEO as quickly as possible.
Google dominates the search engine world and the key to conquering organic SEO is satisfying Google that the content on your website is the most relevant to the keyword search entered in Google's search box.
Google is constantly changing the way they decide what content is most relevant and it's a difficult task to keep up with it all.
So what is organic SEO all about? Here are 7 SEO tools you can use to master organic SEO: 1.
Effective Keywords.
Use Google's free keyword tool to find effective keywords for your industry.
Start by putting together a list of keywords that are relevant to the theme of your site.
To fully utilise organic SEO, you must properly position your keywords by having an individual page on your website for each keyword phrase.
When optimizing your website, keep your customers in mind as the more you know about your customer the more effective keywords you can use on your website.
Mixing relevant keywords is the key to satisfying Google and achieving a high search engine ranking.
2.
Onpage Intelligence.
When it comes to the web design of your site, onpage intelligence refers to the aspects of the site you have full control over and can change at any time.
The first and most important aspect of web design is applying the title tag.
A title tag informs any web browser of the name of each of your web pages as well as defining the title of your listing in Google.
A title tag is embedded within the HTML coding of your website and is often one of the first bits of HTML code shownL.
3.
Buying Your Domain Name.
When deciding upon a domain name for your website, it's critical that your primary keyword is within the domain name.
This can make a huge difference on the ranking your website will achieve in the search engines.
It's best to limit your domain name to fewer than 25 characters and only use a ".
com" extension to make the most of organic SEO.
4.
Architecting Your Site.
It's important to understand what your potential customer is searching for online and structure your site according to your customer's wants and needs.
When performing organic SEO research, if you were to discover your customers want videos that teach them a "how to topic" then you might add a videos web page to your site.
Go out and find some awesome videos on YouTube that you can add to a videos page on your website with helpful videos that they can watch directly on your website.
This way they don't have to waste time searching YouTube for relevant videos.
This will provide another organic SEO benefit, as it will give you authority in Google's eyes as they can see you are linking to YouTube.
You want to overwhelm your customers in your web marketing efforts and keep them always wanting more.
5.
Sitemapping Techniques.
This is like a blueprint of your entire website.
You want to have a sitemap that is easily accessible for the search engines and the best location for this is on your root domain for example (www.
domain.
com/sitemap.
xml).
The search engine spiders love sitemaps because they can easily see how your website is developed.
This will allow your website to get indexed much faster as a result of having a sitemap.
The most popular free sitemap tool you can use is "xml-sitemaps" which will allow you to create a sitemap in a matter of minutes.
It's important to ensure your web design incorporates "Meta Taggs" when creating a sitemap.
6.
Offpage Intelligence.
You simply cannot afford to skip offpage intelligence for organic SEO.
The more incoming links you have for your website, the more of an authority you will appear in the eyes of the search engines.
Be careful you don't make the mistake of getting too many incoming links too fast.
This doesn't look real to the search engines and you will be frowned upon for doing so.
You simply want to build incoming links to your website over a natural period of time.
There are many different ways you can get incoming links.
Some of the more popular methods include link directories, trading links with other people, forums, writing articles and paid link advertising.
7.
Competitive Intelligence.
This is your instant shortcut to success online if you simply follow others that are doing well online.
Find out who your top competitors are by searching Google for the top page rankings, then spy on what types of organic SEO they are focusing on.
Try and create link exchanges with these top sites to help your search engine ranking.
Search Google to see how many incoming links your top competitors have to their websites and you'll have a benchmark to compare your website to.
Organic SEO can be a monster to learn.
Search engines change on a daily basis.
Learning organic SEO is certainly not a short term fix, but stick with it and you'll reap the rewards on a long term basis.
Make sure you incorporate a sitemap on your website to favour the search engines.
The beauty of search engine optimisation is it may not flood your bank account with money overnight but if you stick with SEO for an ongoing basis it's going to put money in your bank account on a regular basis.
And this wraps up my article about organic SEO.