Most of us have tried personal blogging at least once, but you need to keep in mind that marketing through a blog is different from maintaining an online diary.
Here are three quick tips to make blogging for sales much easier for a beginning blogger like you.
- Stick to your subject.
Your readers visit your blog because they want to find information and solutions on a specific subject that is related to the products you are marketing through your blog.
While it is tempting to write about how cute your cat is or how fun your date last Saturday was, you should keep off-tangent posts like that to your personal blog and stay on topic with your marketing blog.
In this way, you get to keep your readers interested and focused on your product. - Keep your blog posts short and simple.
Although it is nice to come up with a 2,000-word essay on a topic related to the subject of your blog, not all of your readers have the time to wade through your essay.
They also do not have the time to grab a dictionary or thesaurus to look up the meaning of the highfaluting word you just used.
So, keep your language on your blog posts simple.
Also, if you did come up with a 2,000-word essay or longer, you can break the essay up into a series of 300-word posts and entice your readers to come back and read the entire series. - Keep your blog fresh and updated.
You will build up a base of loyal readers if you post on your blog regularly.
This is another reason why you should keep your blog posts short and simple - so the entire task of updating your blog regularly does not have to turn into a tedious chore.
Update your blog at least three times weekly to keep it fresh and to keep your readers happy.
All it takes for you to succeed in blogging is to stick to your subject, keep your posts short and simple, and update your blog regularly.