In order to be successful in business and to keep the business alive and growing, all big companies constantly have to come up with new ideas, new experiments and new ways to meet their customer's needs.
Making current subscribers pleased and attracting new ones is a key to a success.
In the case of Tracfone's Straight Talk prepaid plans and phones, that's exactly what they did.
Straight Talk's prepaid plans are very attractive because they allow users a lot of saving while spending a lot of time talking and text messaging and a lot of freedom without being obligated by any contracts.
However, at the same time, many users, current and potential ones are being turned off by poor prepaid phone offer.
That is why, Straight Talk's market research resulted with adding Samsung Finesse Smartphone in their offer.
The biggest Samsung Finesse Smartphone advantage is the fact that it is a cool and attractive touch screen phone, which works with incredibly affordable prepaid plans, the $30 All You Need plan and the $45 Unlimited Straight Talk plan.
Knowing that lack of attractive phones was one of the biggest disadvantages of the Tracfone's Straight Talk prepaid plans, it is relief for many users and users to be.
This phone is a feature rich phone comparing to the previous ones available.
It may not be the most desirable phone ever but it is definite improvement for this prepaid wireless provider.
With 3.
2 inch touch screen, a Touch Wiz interface and a full HTML browser, this phone will finally make a proper use of Straight Talk' Unlimited plan that offers to its users unlimited web browsing.
And if you add its EVDO 3G, you will have a speeds of 600-1400kbps download and 500-800kbps upload, which is always on, wherever 3G capability is available.
But do not mistaken it for a true 'Smartphone' because it does not offer more advanced computing ability as having the ability to use third-party applications or "apps", or having wi-fi support.
It also does not stream video very well but you can always download the video file and play it back.
With Samsung Finesse Smartphone and its 2-megapixel camera, you can take a great pictures and record videos, which you can store on up to 16 GB micro SD cards.
MP3 player and a BlueTooth are just features that come logically to this great phone.
Considering that many prepaid plan users are using Tracfone's Straight Talk services to save money, they might not find this offer very appealing because owning this phone will cost them little over 300 dollars.
On the other side, users that are finding this offer very appealing are those who want the best of both worlds: having the cool, attractive touch screen phone that they can enjoy looking and using on a daily basis and all that on a very affordable Straight Talk's unlimited plan.
The best thing about all this is that this might be just the beginning of adding more smartphones to Straight Talk's lineup.