A B2B copywriter, I've been told, has the largest challenge ahead of him or her as far as writing good content.
 Attempting to be creative and persuasive to the audience with the use of B2B (business to business) SEO is often quite difficult.
Many feel that to be a great B2B copywriter requires a very special breed of writer.
However, with these few tips I've listed, hopefully, you can get a better idea of how to make it a little easier and a whole lot more productive.
·        Use keywords and SEO frequently as web searchers are going to be much more likely to use traditional search engines over PPC (pay per click) advertisements.
  ·        When copywriting for B2B, be as generic as possible.
Users that are searching B2B will more than likely use generic terms in their search as opposed to brand names.
If your specific name is listed by the B2B copywriter, they will show up quickly in the search results and they'll be much easier to locate than brand names.
This is not to say you can't use brand names as part of your content, just use generic names more frequently.
  ·        Keywords and keyword phrases should be limited to specific pages.
Don't use several different keywords repeatedly on one page or the search engines may not be able to decipher them correctly.
If you have a specific keyword strategy, try to use it on one page.
  ·        Make sure your word order is correct.
SEO is very specific about the order of words when a search is performed.
If, as a B2B copywriter,  you're uncertain as to what order should be used for different phrases, do a couple practice searches and see which ones give you better results.
  ·        Long is sometimes better for a B2B copywriter.
All along you've been told to not make your articles or content to long so as not to bore your readers.
However, with B2B copywriting, the longer the content, the better opportunity you have to really describe your product and all its great qualities and really sell it to the readers.
B2B copywriters should be sure to break up their long copy with keywords or tagged keyword-rich headers.
  ·        Be careful with using singular or plural words.
Believe it or not, singular and plural words really will bring up different results in a search so a B2B copywriter needs to know which one they really want to use.
  ·        Keywords, keywords and more keywords-especially in the titles and headlines.
  ·        A good B2B copywriter knows the importance of images in their content.
Along with your images, you'll want to include captions, which will give you more opportunities for keywords.
Captions, images and keywords are very important for a B2B copywriter to use as frequently as possible.
It's also a good idea to create alt tags to go with your images.
  ·        Choose your words selectively in all your content as the wrong word really can make a difference.