Have you ever wondered who cleans the millions of acres of carpeting in the United States? According to a study by DuPont Flooring Systems, here's what's going on: Eleven percent never have their carpets cleaned at all.
Forty-three percent, are do-it-yourselfers, renting a carpet extractor or shampooer to clean their own carpets.
Forty-six percent hire a professional carpet cleaning technician.
DuPont also wanted to know who hires professional carpet cleaners.
The study found that just 7 percent of those making this decision are men; 78 percent are women; 15 percent say it is a joint decision.
Finally, the researchers wanted to know what concerns home owners most when selecting a professional carpet cleaner.
The top five concerns were: Guarantees their work (96 percent) Move the furniture (85 percent) Is bonded (83 percent) Is licensed (79 percent) Number of years in business (68 percent) Another important fact revealed by these statistics is that carpet cleaning technicians are most often hired by women.
Why is this significant? Anyone can feel a bit uncomfortable inviting a service person into their home, and concern can be even more with women.
Homeowners may try a rental machine once or twice, and once they realize that these machines simply do not do the job, they are likely to call a professional.
Carpet cleaning is a science that requires training and professional equipment for sustainable, professional results.
The customer should be made of the fact that most rental machines leave chemical residue in carpets, which causes rapid re-soiling and in turn more frequent rentals.
Witheducate them on the fact that less frequent professional cleaning will cost them less in the long term than more frequent rentals from grocery store equipment or replacing their carpet.