A good reputation can take a long time to build but can be lost in an instant.
Be honest - customers like nothing better than dealing with businesses they can trust.
Sympathise and listen to your customers needs and develop good business relationships with your customers.
Do not put down your competition - it only makes you seem bitter and unprofessional.
Respond tactfully and positively to critics and learn to say sorry sooner.
Ensure that you give the best customer service possible.
Support good causes - it will not cost a lot but will generate lots of goodwill.
Employ people with the right attitude Your employees are the people your customers meet and deal with on a daily basis.
Make sure you employ people with a positive and happy attitude.
This will please your existing customers and encourage new customers.
The right attitude is the most important asset your employees can have - other skills can be taught - attitude cannot! Guarantees A great way to dramatically increase consumer confidence is to offer a guarantee.
This could be in the form of a 30 day money back guarantee or a guarantee that if the customer is not happy they are not under any obligation to pay.
This will make your customer feel really confident about the quality of your products and service and will assure them that you care more about the service you are giving than just making a sale.
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