How can you make your business appear more professional online without spending a ton of money? When people browse the internet they usually have a fairly good idea of what they are looking for.
If they are looking for a service or product, they'll usually do a search on Google or Yahoo and then end up browsing through the first few listings.
Business owners are able to work through keyword placement and other SEO techniques to get themselves in these few prestige positions in the search engines - but that does not mean that they get a ton of business or that they even sell a single product! They may have all the traffic in the world, but without content, they will never make any profit.
This is where a careful application of professionalism and multimedia production come in - and there are seven simple steps you can take to increase productivity and conversion rates and appear as a larger company without even needing to increase your traffic...

1. Make sure you have a color scheme that correctly emphasizes the call-to-action that you want to achieve.
   If you want people to call you, make the phone number the warmest and brightest color on the page
2. Don't cram too much information into one page, people like simple and easy to understand pages that are aesthetically pleasing.
   
3. Keep your pages consistent.
   Develop one layout that you like and stick too it for all the pages.
   This way, people will feel comfortable in knowing where they are going without needing to scan each and every page for links or a new layout.
   
4. Provide an online method for contacting the business.
   A simple contact form will suffice - if you want to make your company appear larger, include an autoresponder and format the email as HTML matching the website design.
   
5. In the same manner, automate tasks that would otherwise take extra time.
   For example, using automatic quote/estimate generator for a service-based company allows your potential visitors to immediately get a quote/estimate without having to wait 24 hours for a response.
   People like FAST!
6. Include Testimonials.
   As many as possible really, with the better ones on top for easy access, or near to important contents, so browser's eyes will gaze over and read the best testimonials.
   
7. Use high-quality media, and if possible, consistent branding through media such as audio and video content.
   

These simple steps should help to make your website appear more professional and make your business appear larger and more well-organized.