Do you want to increase your direct mail response for debt settlement? You must first know the type of person you are targeting.
It needs to be understood that a qualified candidate for debt settlement is typically the type of person that is not paying their bills and is not interested in opening their mail or answering the phone.
This is most likely because they are avoiding bills and bill collectors.
When your targeted audience is avoiding people, it makes it hard to get your message to them.
In order to successfully market for debt settlement through direct mail you need to get the consumer to open your mail piece.
This sounds easy but can be more difficult than you think because of the fact that the consumer is not opening their bills.
So odds are your mailer will get put in the pile, which is a wasted mail piece.
Do not become a part of that wasted mailer pile! We all know that direct mail can be expensive so it is important to take the time to create a mail piece that will get opened.
Remember that old saying? "You can't judge a book by its cover.
" We want to market this mailer to our target audience by making them think they are getting something in the mail that is important; like a greeting card or a check from the IRS.
This is how you avoid becoming a part of the pile.
Make sure your cover is appealing; it should entice the prospective client to open the mail piece up and read what's inside.
Getting the consumer to open the mail is the first and most important step to successfully marketing for debt settlement through direct mail.
It is a way of getting your foot in the door.
This is the hook, a time to shine, or your fifteen seconds of fame.
Don't lose the battle before it has ever begins, get your mailer opened and avoid the pile.
With a little understanding of your potential client you can market to them more effectively.
Using these tips to market for debt settlement through direct mail you will notice a greater response than before.
Once again, you must deliver a letter they want to open in order to get the most out of your well designed mailer.
If they don't open it they will never know what it is you can offer them no matter how great your message is.