It may sound like an obvious question, but it's important to gain clarity on this if a project is to run smoothly and deliver the expected results. Do you want to grow your database through an intensive leafleting campaign? Do you want to improve your staff's performance by offering them higher quality technical material? Do you have a new product that you wish to showcase in a brochure? Do you require packaging which can be easily put together during production and meets the standards set by your retailers? Do you need display graphics for your next Exhibition? 

It's important that you consider your print requirements carefully and discuss it in detail with your chosen print management company.  In any case, the key decision criteria has to be to meet the purpose the printing is to be used for. The more information you can give the print management team the better, as they will be best equipped to deliver what is required on time and to budget.

If your print management company is clear on this, they will be able to advise you on which processes are suitable, especially considering the varying number print and finishing processes that are now available. Each decision about your print requirement is crucial and the For example, if you were looking to create a brochure for a new range of your luxurious products, everything about the design and materials used would have to be of the highest quality, whereas if you were looking to create a new label for a brand of baked beans, such time and expense wouldn't be justified. If they are unable to produce what is required in-house they should be upfront about it and be able to refer you to someone who can (an experienced print management company will have built up a wide network of contacts and should be able to recommend an appropriate specialist).

The primary objective of your print management company ought to be to provide you, the buyer sound advice on your needs and to a truly give a one stop buying experience, which is to help you achieve your print objectives with the least amount of fuss and hassle.

For more on selecting the right print management company and getting the most out of their services, just visit www.evolutiondc.co.uk, where you'll be able to obtain a free copy of our new guide, "Adopting an Integrated Approach to Your Business' Print and Design".