There are actually millions and millions of websites which currently exist on the internet.
In such a high level of competition it becomes important for the websites to promote themselves in a well planned way.
If a website is not able to promote itself properly, it will not be able to generate traffic.
Generating web traffic is the most important thing for the survival of any web site in the online world.
Until and unless you have web traffic, it is not possible for you to survive in the online world.
Thus all the companies on the internet pay due attention towards increasing their web traffic.
Website promotion is very important.
There are many ways of promoting your website.
The website can be really profitable for you if you happen to be one of the search engine favorites.
The search engines are asked for a key word search by people who want to look for any information on the internet.
Now if your website appears on the first page of the search results, the chances of your getting noticed by the web surfers increase.
To achieve this goal companies use many techniques.
Search engine optimization is one way of getting heavy web traffic.
To ensure continues flow of web traffic of good quality, you need to submit your website to the search engines.
Places the links of your website on proper places will also be able to help you in getting more visitors.
Similarly, pay per click advertising and RSS feeds may also be used as a tool to market your website.