A well-developed ability to create and sustain working relationships with customers can give your business a distinct competitive edge.
Nowadays, the channelyou choose to communicate with your customers often plays a major role in determining the degree of success for your marketing programs.
The consumers today are very smart, savvy and look for greater Value for Money.
They are very specific about what they want and need to know just how the service you provide fits the bill for them.
In order to make your business a success you might want to create a pool of loyal customers.
To do so you need to communicate with them.
The business communication methods a company employs, makes or breaks it's reputation.
Since most businesses flourish from local presence, it is imperative for their growth to optimize their financial resources carefully to gain major leverage from these communications.
Some Affordable options to market your Small Business: · Flyer Printing: Nothing catches the eye more and can be the cheapest method of direct marketing than a well laid out flyer.
The flyers give you a very economical option to get the word out about your business and at same time offer a means of keeping your customer updated about the latest offers and discounts.
While Designing a flyer: · Keep in mind the customers' benefits and not focus on the feature or service that you provide.
For e.
g.
: As a customer I want my phone to show me the way around in a new town (Benefit) and I won't really care if the phone has an Accelerometer (Feature).
· Try to capture the flavor of the season.
For e.
g.
: if the local Football team is doing good, you might want to use their colors as a background and so on.
Brochure Printing: Brochures can go a long way in advertising your business.
They give you more space and a better platform to represent what and how your company can accomplish something beneficial for the customer.
Brochures also provide you with an option of getting more pictures and customer reviews in which can definitely pull in many customers.
Advertising in Local Media: Local media such as Classifieds, yellow pages and television also provide an economical option for advertising your business.
Placing an insert advertisement in a local newspaper doesn't empty the bank account and at the same time also covers a huge potential market.
If you are planning to open a small business or are running one now, and don't have a substantial capital to invest in advertising, I would definitely suggest you to put the small budget you have in getting the word out about the benefitsthat your service provides through Flyer Printing.
You can get some good value for your money as they are the cheapest and the most proven of all advertising methods.
Your next stop might be to put together a good Brochure, which also includes some customer reviews and showcases all the potential benefits of conducting business.
This way you can carve a niche in the market and if you are delivering good service, there should be no stopping your small business.