Most people want their own work-at-home company. Few have moved beyond the fantasy level. Fewer still have made their dreams happen. The most select few have made a smashing success of it and are hungry for more.

What is it that makes a successful work-at-home business? There are two key elements: Determination and strategy. Determination is easy enough to get. It's the strategy that is a bit harder to pin down. Especially in the advertising campaign.

The essentials of a successful ad campaign are Internet branding, exposure, and conversion. Let's look at these a little more closely.

Internet branding is essentially your business' identity on the Internet. It's not just your logo, your fonts and colors, your slogan and your mascot. Your reputation is the most important part of your branding. Your reputation is what all this imagery MEANS to the customer. If your reputation is one of quality, then your logo means quality. If you have a shoddy reputation, your logo is scarcely more than a scarlet letter.

Exposure is how well you've put out your branding. The more places your logo is placed, the more people will see it. This also goes for your search engine rankings. If you're on the front page, you have an awesome amount of exposure. All you have to do is reel them in now.

Branding and exposure work together to bring traffic. It now becomes the job of your squeeze page to create conversions. It also is part of your branding, so take care to make it the best squeeze page you can. This is where the magic happens. Now that you've brought in the traffic, you have to convince them to either opt in to your mailing list, buy your product, or both.

Too many times have otherwise well-executed advertising campaigns fallen apart at this point. It could be something as technical as an element of the web page that turns them off, or it could be something as simple as not having both PayPal and credit card payments available. Don't let this page kill your campaign.

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