People who really want to turn their freelance writing career towards website review writing area then knowing its basic information should be their first priority as writing only for presenting personal stance is far easier than professional writing because this kind of work needs specialized analytical skills and defined writing methods. Most important aspect that should be the first priority of a reviewer is to check the intent; website is the amalgamation of content and design. The first thing that prompts a visitor to get connected with a page is its design but the primary duty of a reviewer is to see whether the content is comprehending the design, is it clear to visitors or present a meaningful impression even on a first time visitor. If the site is representing a product then it must be designed in a manner that can quickly persuade a visitor because of its appealing offers but its presentation also matters a lot. It is the foremost duty of a reviewer to observe both the factors and give a just assessment that can provide a brief but valuable analysis of this important aspect.

Every site carries a purpose, it is greatly important to analyze the quality and relevance of the content with the rationale of a web service. Different sites are created for different purposes like information or entertainment, they have sole motive and its stuff must exhibit that specific motive. Reviewer should strive to identify whether the webpage is expressing whatever has claimed like if it is a commercial or moneymaking site then its messages, offers and services must be properly mentioned and listed prominently that visitors can easily identify. For commercial purposes, sites developers include marketing tone in the content and reviewers should explore the tone, read all the pages and its language for giving an ideal analysis. 

Overall effectiveness of content plays a very crucial role in any website success, while doing website review writing, writers usually pay great attention towards each and every feature of a page. They separately examine every element but for perfect scrutiny, they must check the overall effectiveness of a site because all the components must be in an ideal position and deliver required impression. Content, design, graphics, navigation or other aspects can only be considered if they are collectively providing desirable results and assist a reader to quickly accomplish the reason for visiting the website. A website reviewer should be cautious enough to discover any hurdle in this process and mention it properly.   

Every site targets a group of audience and delivers some specific services to inform, aware or entertain them but all the elements of a site must have a common objective and they should work collectively for the pursuit of any objective. Reviewers should examine whether the site could establish a direct connection with its readers or audience. Reviewers have a great responsibility while doing website review writing, because their opinion can make or ruin the reputation of a service or site that's why an objective approach is greatly needed for performing this duty.