1. Name of Store, Location, and Contact Information

If you spend most of your time online, your contact info usually will not include your physical address. However, a lot of online retailers don't even disclose their phone or email information. Customers like to know that you are not just any online retailer trying to make a quick buck, to build trust, it is better to disclose contact information so you can stay in touch with customers. Customer want to know that if a problem arises or they have a question, they can communicate with a real person. This builds trust and reputation for your business.

2. Describe Products and Services and Add Prices
A lot of website owners overlook this simple and effective addition. Having a organized list of easy-to-read, easy-to-navigate, easy-to-find descriptions of products that include pricing and fees, is one of the most important elements in successful web businesses

3. Include Pictures

People are visual, they get attracted to products and services by pictures and videos. Having detailed and enticing images communicates a wealth of information to your customers and makes it easy for them to evaluate if they've found what they're looking for.

4. Make Ordering Process Easy

Your ordering process should easy to locate and easy to use so that people can have a speedy checkout. If not, you can lose a lot of customers this way.

5. Description of Lines Carried

Listing the product lines you carry and/or the clients you serve gives customers a better look into the type of business and type of product they're looking at. They need a quick, easy way to navigate and figure out if you're the kind of business they were searching for.

6. Company Background

You want to build trust with your customers, this translates into more sales and more profit. To distinguish your site from others, shoppers want to personally connect with your company. Having a short description of your company and its story sets you apart from other sites.

7. Policies On Returns and Refunds

Make sure you keep your policies on all pages including the checkout so that its easy to find. Your site visitors don't want to search for the fine print. Your policies on warranties, returns, replacements, refunds, and other important shopping factors need to be included up-front. If they're unsure, they won't risk the purchase.

8. Include "You May Also Like..."
When you shop for something, its usual to find something related to your product that you may also buy. This is a simple yet effective marketing strategy used by all retailers. It's a good idea to include links to other interesting items, services, and information to your site.

9. Stay Updated With Your Information

Keep your site and product lines updated! Customers are easily turned off if they see you haven't updated your site. If it's December and you're still advertising Halloween specials, it's really bad and shows that you don't take your business and your customers seriously.

10. Keep a Catalog and Update It

Your catalog should be easy to use and easy to access. Since customers are constantly looking for valuable information that's easy to read and easy to access, they should have all the information they need to make a purchase in front of them. Not having your whole catalog online is an indicator that your business is not important to you and communicates this clearly to the shopper.