It really sometimes becomes a bit mind blowing when you first start search for keywords and you really ask yourself €" what is a keyword search? You get bombarded with facts and calculations and techniques and you end up a bit like a rabbit in headlights.

So please allow me to put this in simple terms the way I would have liked it put in the first place.
So there are 3 major things that you should be looking for when considering what is a keyword search.

The first is our old friend traffic. When people talk about this they really mean the marketing behind it. You are looking for phrases that people are putting into the search engines. There is no point making this up or guessing what you think this might be.

As the saying goes people are people and they will put into search engines what they want to. You cannot change this. Your job is to finds out what these terms are and pick the ones that are the best for you. So you are looking for 3000 searches for the term. This means the term is typed in 3000 times by different people.

The second point has no science on at all. The keyword phrase must be targeted to your business. Only you can do this as you know your business. It is no good using a keyword term about war games if you are selling a product about online sports games. Simple

The third point to consider when finding what is a keyword search is ensuring the term has low competition. You can do this by buying a keyword tool that actually delivers the competition for that keyword.

Of course you are looking for keyword phrases that have high traffic and low competition.

You need to be looking for 100-200 good keywords under the criteria covered in the 3 points above. This is your keyword library.

The best way to rank your web site is to use a keyword on each of the web pages on your web site. Optimise the page by pointing the keyword in the title and four times in the content of the web page
Soon your web site will be ranked to the top of the search engines.

This is all because you have taken your time to really discover what is a keyword search and put these techniques into action. This a really worth the effort as not many people take the time to follow these simple steps.