Definition

• A tactical objective is "a written statement describing an intended output," according to Blackerby Associates. In other words, it is a summary of a business in terms of productivity or selling a certain product. It is closely linked with the concept of a strategic objective, which is a written description of the desired result for a business undertaking. The tactical objective simply elaborates on how the strategic objective will be accomplished.
  
  

Applying Tactical Objectives

• In order to put a tactical objective into practice, the business must create a tactical implementation plan. This is essentially a structured strategy for how the tactical objective will be reached. First, the organization must determine a set of quantifiable goals. Next, team members must set up a project schedule. Communication is extremely important, so the organization must establish a means and method of communication. To ensure success, the company must carefully select competent, responsible people to carry out the task. Finally, the objectives must have clearly marked steps.
  
  

Importance of Planning

• In the business world, planning is critical. Without a tactical implementation plan to add structure and coherence to operations, the entire project will go off-track and fall apart. A company must clearly define the method of reaching the tactical objectives for several reasons. First, the business must understand and agree about what must be done to achieve its goals. A plan lets businesspeople focus on the task at hand, resulting in subsequent improvements. It also helps the organization monitor the cost and quality of its venture. Because teamwork is necessary, a tactical implementation plan will direct each team and facilitate communication.
  
  

Consequences of Inadequate Planning

• Unfortunately, some businesses may not be familiar with the concepts of tactical objectives and tactical implementation plans. As a result, their project may take longer than necessary to complete, or fail entirely. Lack of planning may mean employing a larger, less focused group of people. In turn, team members may not approach tasks in a direct, organized fashion. The project may also be plagued by sudden, unexpected changes that result in stress for everyone involved.