Copy writing is a million dollars industry and copy writingskill is something you can also mastered, it requires a lot ofpractices to write an effective sales letter, yes! You can alsolearn how to write a good compelling sales letter!
In this article you will discover how to generate more salessignificantly simply by using these 7 powerful sales copywriting techniques!
Your sales letter is the most important component in your website or marketing campaign. It will introduces your products orservices to your visitors and how people react (buy, bookmark,leave) is 80% entirely depends on your sales letter.
Below, I will show you how to make you sales letter aCompelling, Non-stop, 24/7 cash generating machine!
1. Tell a good story in your sales letter.
Every body loves a good absorbing story, with a good story youwill create empathy with them.
Give story that relates to your reader's situation, Tell peopleabout how you get started in your business, put yourself in yourvisitors' shoes and show them that you know, understand abouttheir problems and how your product or service can help themsolves their problem.
2. Put your main benefit in your headline.
It is easy to sit back for a while and write down all yourProduct's benefits on a piece of paper, after that you canChoose which benefit to put on your headline. Combine yourproduct's benefit with power words such as discover, amazing,Secrets, guarantee, exposed, secure, love, etc.
Remember that people are overloaded with information, this Iswhy you need to put some quick attention grabbers so people willstay and read the rest of your sales letter. If your Headlinedoesn't get read then everything else may go unread.
3. Focus on one product or service.
You need to focus on one product only, don't offer too manythings to your visitors, if you want to sell other product youcan have different page on your web site or create a new minisite to sell it.
4. Put testimonials on your sales letter.
A Good, believable testimonials from real people will helpIncrease your sales dramatically, put their photos, highlighttheir main satisfactions with using color, bolding keysentences, italic, underlining, etc.
5. Put women, babies, pets attributes in your sales letter.
Tie your product with one of these trio because they can delivermore attention responds to your product or service. Insert awomen's picture in your web site header, e-book cover willincreases your sales response.
6. Create some urgency for your visitors to order.
You need to make people take action and order your product. e.g."For a very limited time only", "Until the end of this month","Only for our first 100 customers"
7. Tell people what they are going to lose if they don't buyyour product or service.
It's true that people will react more to what they are going tolose instead of what they are going to have.
e.g. "Order now before you competitors catch on!" "You will savehundreds of dollars using this product!