- 1). Create a brief statement about what your business does. Keep it as simple as possible.
- 2). Use the statement about what your business does to generate a list of words that can be used to describe your business.
- 3). Use this list to create five to ten potential business names.
- 4). Evaluate each potential name based on its ability to convey to customers what your company does. Consider simplicity, timelessness, professionalism, uniqueness and its ability to allow your company to expand to include new products and services in the future.
- 5). Select the business name that will have the most general appeal and that will also not be considered outdated in the near future because it was based on a fad or trend when the company first began operations.
- 6). Check to make sure that the business name that you selected is not already protected by trademark, and make sure that there isn't already a business using that name in your market or in your future projected markets. If your business name passes all of these tests, then you finally have a good name for your business.
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