You've probably had you realize, the last years have not actually seen the birth of radical changes in the uses XHTML and CSS in different email clients. The mobile email will also continue to grow, which will also affect the way you create your newsletter (design and content). It is clear that your message for computers must be set differently for mobile clients.
Another element to consider in recent years is the amount of information received by users. Moreover, we observe more and more mailboxes that "overflow" can no longer accept any other email. If you want your newsletters are properly delivered and read, you need to make sure that the level of perception of your newsletter, it is really precious to your subscribers, then easy to read and use (for actions ).
The following tips will help you create your HTML newsletters to your subscribers have in the end really want to read because they are identified as reliable and easy to read.
Do not waste the time of your readers: An email is an environment where content both emails, as calendars, notes and dozens of folders. So All of these tools are "polluting" the allocated space for messages. Since a player can see in general that the topic of your newsletter before deciding to open or not, you cannot risk to lose time.
Often, messaging allows you to view some of the content of a newsletter. Then make sure that your emails immediately show what topics will be discussed in their content. For starters, always inserted at the beginning of your newsletter a table of contents, listing the different topics in the content to help your readers to read that what they seem interesting to them.
Quality and relevance of our HTML newsletters: More than to get permission to send newsletters, it is vital that you send quality information and relevant to your subscribers. This means that it is not necessary to send the same information to all of your list just because you have the right. Consider carefully what type of information is useful for each of your customers and what they expect from you.
Easy unsubscribe from your newsletter: There is no limit to the interest of your readers to your newsletters. If it is not relevant to them, offer them easy access churn. Play "cat and mouse" to find the unsubscribe link will risk not only the cause but also increase the chances of spam complaints.
Unfortunately, this is a fairly common approach to signify the source of their permission and that churn to clearly and precisely that message at the top of your newsletter.
Sometimes, your readers do not want to completely unsubscribe but just to update their email address or change the frequency of receiving your newsletter. Then opt for this type of software for managing mailing lists, because they allow greater control over what and when your subscribers receive.
Blocking images is often: In most mail clients, including Outlook (e-mail the most used in the world), Gmail and AOL, your images will not be displayed by default. Your readers need to click a button to download and view images. So whatever perfection choosing your image, it may do no impact or a negative impact on the success of your newsletter. In many cases, your newsletter may appear empty. It therefore seems obvious to never create newsletters or emails using an entire image. Also make sure to always have a HTML version online, as well as a copy in text format.
Add inline styles in your HTML newsletters: Some electronic messaging can take into account the CSS positioned in <HEAD> your newsletter, the other CSS in the body. Gmail goes even further by completely disabling any form of CSS in both the <head> and in the body, except for inline styles.
So once you have created the design of your newsletter, simply turn all the styles in the <head> and body style inline. A great tool for this task is remailers. It allows you to convert all this into your CSS style inline newsletter. It will even turn your HTML newsletter format full text.
Remember the full text version of your newsletter: You're probably exhausted strength to fight the endless conflicts between the various mail clients to create your HTML newsletter, and we would understand that you are not quite excited to create a text version of your newsletter.
However, although your HTML version is beautiful, everyone cannot / does not want to view HTML emails. BlackBerry users, for example, usually can only display emails in text format. Remailer, as mentioned above, with one click you can generate a text version of your HTML newsletter. But do not stop there. Check your version still text. Although remailers can excel in its field, the result is not always perfect. Make sure the layout is perfect and that all content is included.
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