I hear it everyday.
Email marketing is dead.
If it's so dead, why does it account for 33% of my yearly income? What I'd like to know is where people get these ideas from? Well, anyway, if you're one of those people who are having trouble getting your email ads opened, this article has come just in the nick of time.
I'm going to share with you 3 great ways to get people to open your email ads and they are not hard at all.
By using these simple tips, I promise you that your email open rates will increase dramatically.
The first thing you have to do is personalize your subject line.
That means to use their first name or even first and last.
Any decent autoresponder service will give you this option.
By personalizing your subject line, you give the prospect the impression that you are addressing him personally.
In niches outside of Internet marketing, this is actually very effective.
Even in the IM niche, when I see my name in the subject it does make me feel a little special and in most cases, I will open up the email.
Of course what comes after my name is just as important.
That is the second thing.
You MUST come up with a subject line that MAKES the prospect want to open your email.
The best way to do this is with a subject that provides a little bit of mystery.
Something like, "You'll never believe what I just found out the other day!" Now, most people, because they are such curious beasts, won't be able to help but open this email.
Curiosity gets the best of all of us.
The key is to compose a subject line that forces the prospect to open.
There are other ways to do this besides creating mystery.
Maybe a subject line offering a free gift will work.
The key is to make that subject stand out.
The third thing, and this is something that very few people think of, is to email at a time of the day when people are most likely to look at their email.
It is a known fact that the majority of people on the Internet come from the Eastern part of the United States and these people usually check their email between 8 AM and 9 AM every morning while they are at work or just before leaving for work.
That is when you want to do your most important mailing.
These few tips can dramatically increase your open rates of your email campaigns.
To YOUR Success, Steven Wagenheim