Now that you're ready to create your own articles, you need to know how you're going to promote those articles.
You must have a promotion plan before you even write the article.
Why? Because part of your promotion deals with the content of your article and how it is written.
If you don't have the right article, all your promotion efforts will be wasted.
Professional article marketers know this.
They also know the following tricks about how to promote your article.
Using as many of these as possible will help you land high in the search engines, bringing you coveted search engine referral traffic.
1.
Make sure the keywording is done well.
There are hundreds of keywording tools out there, but perhaps the best system is to have a focused topic and a good article outline.
If you're focused and say what you're going to say in the fewest possible words, your keywording is going to naturally be good.
In addition, compared to intentionally keyworded articles, an article written like this is easy and enjoyable to read for humans, instead of just being spider bait.
2.
Link back to your own articles from your home pages.
Think about your linkbacks as a web; you want to keep traffic moving between them smoothly.
This keeps customers moving between your own pages.
But more importantly, the more complex linklove you have going to your articles, the higher the will be pushed in Google rankings, and the more potential visitors referred from search engines you'll get.
3.
Write compelling articles that present new information and make people think.
If you can deliver one «aha!» moment in each article you write, you will quickly gain the reputation of a guru, and there's nothing better than that.
4.
Create a perfect resource box, and use it in every article with good anchor text for your link.
The better your resource box is at promoting YOU, as opposed to the article, the more readers will come to check you out.
5.
Email webmasters and others who might be able to use your article on their site with a short teaser about it, and invite them to reproduce it.
This is not a technique to use lightly; you're better off doing this with webmasters you've developed a relationship with in some manner.
However, if you do it sparingly and are careful about which webmasters you approach, you can really get some good traffic.
The best webmasters to approach are the ones who distribute newsletters that your article would work well in.
6.
Pull all your articles together into a Squidoo lens.
When you have a body of work covering one niche subject, it can be hard to keep it together.
Squidoo lenses will allow you to link out to all your articles in one topic area and give each one a boost in linklove.
In addition, a well-put-together Squidoo page can rank pretty high on Google itself.
7.
Create a fantastic title for your article.
Potential readers will always see this first; if you have a title that grabs their attention by the collar and yanks it close, you've gotten a pageview.
It's helpful for SEO if your article also includes your keywords, but it's not an absolute requirement.
Even if you can change it later, try to get it right the first time.
8.
Keep it short.
Reading online is difficult and readers only tolerate so much.
Lists and bullets are your friend; because listing is easy to read and digest, this sort of article will always play well.
And with that - do you have other tricks to share? Dan J Blackburn owns the popular article directory Article Content King the Only Free Pay To Post Article Directory giving full control of article space on pages to the article publisher.