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Market your products online.http, www, icon, web, website image by creative from Fotolia.com
Determine potential selling locations for your handmade jewelry and a target customer base. There is a market with online auctions or your own website, but don't overlook local retail stores. If you specialize in pieces appropriate for bridal or formal events, pitch your line at the local bridal shop. Other pieces can be displayed at craft stores or the corner drugstore. Especially in smaller towns and cities, residents like to support local businesses. - 2
Purchase supplies from reputable suppliers.beads image by Alison Bowden from Fotolia.com
Purchase supplies from reputable suppliers. Purchase the best supplies at the most affordable prices. Bargain shop before placing a large order, though just as with selling, you don't have to restrict yourself to one supply house. Compare prices on similar beads, crystals, gems, wires, clasps, tools and other supplies you will need. Talk to suppliers directly about wholesale options or opening a credit account. - 3
All merchandise should be sold at a fair price.cost of medicine image by Marek Kosmal from Fotolia.com
Put a price tag on each piece you create. Don't think of your creations as ornaments to decorate human bodies but as a pieces of art easily transformed into income. Each piece of jewelry you craft costs you money in supplies and time. Sell the supplies you use at a marked-up price to earn a profit but also determine what your time is worth. If one piece used one hour of your time, convert that into a dollar amount and add it to the marked-up price of supplies. The sum of these will give you a suggested retail price. - 4
Take every opportunity to distribute business cards.business woman with the card image by Stepanov from Fotolia.com
Reinvest in your business. When you start out, put all profits back into the business to help it grow. Once you have an established business and clientele, take out a profit for yourself as well as the business. Reinvesting simply means purchasing more supplies, paying for more marketing, purchasing equipment to expand the business or even renting a space to have a shop of your own. The key to reinvesting is keeping expenses low without cutting costs. Marketing expert Jeffery Fox recommends reinvesting at least 50 percent of every dollar earned in advertising and improving your communications materials, such as a website, business cards or brochures.
