When it comes to achieving top search engine ranking there are a lot of myth and claims on the internet that the lay man often find confusing. I implore you to read this article carefully if none of your site has ever been ranked high on the SERP before. Continue reading this SEO tips to find out more information.
First and foremost, the initial thing you need to do is to pick your keywords. There are many keyword research tools on the internet that you can use but I prefer to make use of Google keyword tool basically because it is free and works great too. Making the right choice of keywords is going to determine your success that is why it is often recommended to not to rush or skip this process. You can visit YouTube for videos on how to do proper keyword research. It is advisable to aim for keywords with low competition that still generates a reasonable about of queries every day.
Once you have wrapped up your keyword research aspect your next task is to optimize your web page with your chosen keywords. Many SEO experts claim that you don't really need to optimize your web pages for the search engine as they are built to sense the keyword you are targeting. This is quite true but optimizing your website helps simplify the work of the search engine and having your site optimized for your keyword will give you an upper hand on your ranking as well. The search engines tends to place sites that have their keywords in their title, description, keyword tag and body higher than those that does not have it thou this all depends on the amount of quality back links the competing site possess.
The last but not the least process is building back links to your site. There are varieties of ways to build back links to your website such as article marketing, blogging, forums, blog commenting, social networking, press release, video marketing, web 2.0 properties and much more. The tricks that must be applied when trying to rank for a specific keyword is to use your keyword as anchor text. Varying your web page keywords, linking to reputable site, linking to no follow site, link to pr 1 and above are very vital as this tells this search engine that you are building your links naturally.
You are going to spend majority of your time building back links because that is the most complex and persistent stage of having your site ranked high. Never underestimate the power of varying your keywords, linking to different page ranks, linking to your inner pages and linking to no follow site. This will greatly help you rank quickly. Many people who just focused on do follow links often end up not achieving their result.
These are the basic SEO tips you need to know to have your site listed high on the SERP. It is advisable to find a more explanatory PDF that will show you the step by step guide to finding keywords, optimizing your webpage and building back links the right way.