With competition heating up in the hot wearables segment, Fitbit unveiled three new devices as it holds on to its market position while also dealing with a potential falling out with Apple.

Fitbit is placing its hopes on three new activity trackers — the Charge, Charge HR and Surge — as it tries to fend off rivals, including the recently announced Apple Watch.

The announcement comes during a month that’s shaping up to be a challenging one for Fitbit.

First came word that Apple plans to stop carrying the Fitbit’s activity trackers at its physical retail stores, which some are tying to the lack of Fitbit integration with the Cupertino-based company’s HealthKit fitness app.

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Then came the accidental information leak about Fitbit’s three new devices about a week prior to the official announcement.

Still, the company isn’t taking things in stride and is now pushing its new products. Here’s a quick look at Fitbit’s three new activity trackers.

FITBIT CHARGE

The Charge might seem eerily similar to the Fitbit Force for sharp-eyed folks. Given how Fitbit recalled and discontinued the latter after some folks who used the Force developed skin reactions, however, it’s really no surprise that the company dropped the product like Obi Wan Kenobi did Darth Maul.

Instead, the Force concept is getting a new name and lease on life in the form of the Charge. The lowest-priced offering among Fitbit’s new gadgets, the $130 Charge comes with features one would expect from a fitness band.

These include the ability to track calories burned, distance traveled, steps made and floors climbed alongside users’ active minutes. In addition to showing the time, the Charge’s display can also show steps in real time.

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Compatibility remains a strength for the Charge as the device can sync wirelessly with various smartphones and computers. Sync it with a compatible phone and the screen also doubles as a caller ID display. For folks who want to get an idea about their sleeping habits, the Charge can be used as a sleep monitor in addition to a wearable alarm. The Charge is available for purchase right now.

FITBIT CHARGE HR

No, the HR doesn’t stand for “human resources.” I think. Instead, I assume it likely denotes “heart rate,” which ties to the key feature of the device.

The Charge HR comes with all the aforementioned features of the regular Charge but also adds what Fitbit calls its PurePulse heart rate technology. According to Fitbit, this let’s users actively monitor their heart rate 24/7 without the need for a chest trap.

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Benefits from the technology include more accurate tracking of calorie burn as well as exercise intensity, Fitbit claims. You can also use simplified heart zones such as moderate or maximum intensity to tailor your workout to fat burning, cardio, interval or endurance. The Charge HR will retail for $150 and be available in 2015.

FITBIT SURGE

The Surge is the premium activity tracker in Fitbit’s new line, sporting a bigger screen and a price tag to match. Touted by Fitbit as a “superwatch,” the Surge is shaping up to be the company’s answer to the Apple Watch.

The Surge comes with all the features of the Charge and Charge HR plus a few extras. At the top of the list is GPS tracking, which adds metrics such as elevation to run time distance and pace. The feature is especially helpful for runners who want an accurate representation of distances covered in addition to seeing routes in real time. If you’re the type that likes to look religiously at split times and workout summaries, then this Fitbit is targeted at you.

The Surge also lets you control your music from the device and displays call and text notifications. The Surge will cost $250 and will go on sale in 2015.

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